The acceleration of AI and other 2023 trends

Did you worry quite so much about a robot takeover before the advent of ChatGPT?

The revolutionary AI-powered language model burst into the public consciousness in late 2022, wowing us with its ability to mimic natural human speech.  It could do much more than that, actually – need copy for a presentation tomorrow morning? No problem. A recipe for dinner using only what you’ve got left in the cupboard? Done. And while people were understandably fascinated, they also started to get a bit anxious. If computers were suddenly experts in that most human of domains, language, what next? Cue an explosion of debate, scrutiny, and prediction, and more than enough justification for Collins’ 2023 Word of the Year: AI.

Collins defines artificial intelligence, for which AI is the now-familiar abbreviation, as “the modelling of human mental functions by computer programs”. This rather captures the profound nature of challenge facing us. Can machines really become human-like? And how will that pan out for our species?

Until we find out the answer to that question, though, life carries on. And, as the Collins shortlisted words show, it carries on in often peculiar and fascinating ways. Take digital culture. We’re all familiar with the influencer: a person who leverages their popularity on social media to spark new trends and earn money from endorsements. The word has its own family of variants: mega-influencer, micro-influencer, even nano-influencer. To which we can now add de-influencing – when one of these oracles uses their power “to warn followers to avoid certain commercial products, lifestyle choices, etc”, as the dictionary definition puts it.

One recent attempt at de-influencing concerns another of the shortlist’s highlights, the deliciously waspish nepo baby, a label applied to someone “whose career is believed to have been advanced by having famous parents”. The would-be de-influencer in this case was film star Gwyneth Paltrow, who last month judged the phrase an “ugly moniker”. Paltrow’s mum and dad? Actress Blythe Danner and producer Bruce Paltrow. We can only assume that seeing her parents make their way in the industry was something of a canon event for the young Paltrow – an experience “essential to the formation of an individual’s character or identity”.

As well as obsessing over the lifestyles of the rich and famous, we’ve been increasingly focused on our own health and wellbeing. Scientists and public health experts have warned of the dangers of ultra-processed foods, which are “prepared using complex industrial methods” and frequently made up of “ingredients with little or no nutritional value”. These empty calories can lead to multiple problems, including diabetes and obesity. One potential treatment for both of those conditions is the apparent “wonderdrug” semaglutide, also known by its tradename, Ozempic. Semaglutide seems to be effective at suppressing people’s appetites, allowing them to lose weight – but it simply hasn’t been around long enough for us to know quite what the long-term effects might be. Incidentally, the prefix “ultra” – Latin for “beyond” – forms part of another shortlisted word. ULEZ, the acronym for ultra-low emission zone, will be familiar to Londoners, who have to pay a charge if they drive a polluting vehicle into the city.

ULEZ became particularly contentious in 2023 as a result of the Uxbridge and South Ruislip by-election, in which voters seemed to reject plans for its expansion. It isn’t the only political hot potato in the shortlist, though. The UK’s cost of living crisis has been driven by inflation – rising prices – with some convinced that businesses are making excessive hikes in order to boost their profits, so-called greedflation.

A different type of financial problem, debanking, also makes the list, after populist politician Nigel Farage claimed his bank, Coutts, tried to close his account because of his political views. The issue was thrust into the spotlight and many others subsequently came forward to complain of having been debanked without explanation.

After all that heavy stuff you might like to sit back and enjoy watching a sedate game of cricket. Except that Bazball – the newly energetic (some say aggressive) form of the game named for England Test coach Brendon “Baz” McCullum – is currently in vogue. Perhaps 2024 will prove more relaxing? We can only hope.

Written by David Shariatmadari, author of Don’t Believe A Word: From Myths to Misunderstandings – How Language Really Works.

All opinions expressed on this blog are those of the individual writers, and do not necessarily reflect the opinions or policies of Collins, or its parent company, HarperCollins.