woty

A year when hedonism and anxiety combine

Lacking in confidence? Feeling a bit sub-par? I have just the mindset for you, and it’s encapsulated in a single word: brat. Brat is different things to different people; a spiky attitude, a garish aesthetic, even a campaign slogan (the phrase “Kamala IS Brat” proved snappy enough to go politically… Read More

The acceleration of AI and other 2023 trends

Did you worry quite so much about a robot takeover before the advent of ChatGPT? The revolutionary AI-powered language model burst into the public consciousness in late 2022, wowing us with its ability to mimic natural human speech.  It could do much more than that, actually – need copy for… Read More

A year of ‘permacrisis’

The 2020s have certainly seen their fair share of upheaval – and we’re only two years in! Already this decade we’ve had to contend with a pandemic and its aftermath, a brutal new war in Europe, and in the UK an economic crisis that saw the Bank of England warning… Read More

Get your crypto at the ready: NFTs are big in 2021

The digital revolution continues apace, changing our culture, relationships and the way we do business. Facebook recently announced it would change its trading name to Meta to better reflect its interest in the metaverse, a concept that has been described “a dream for the future of… Read More

The year of lockdown

It’s no surprise that quite a few of the words on Collins Word of the Year 2020 shortlist have one big thing in common: the pandemic. Something that changed everyone’s lives so profoundly – leaving no country or continent untouched – was bound to have a… Read More