We and use cookies and other tracking technologies to improve your experience on our website. We may store and/or access information from your device and process the personal data, such as your IP address and browsing data, for purposes like providing you with personalized ads and content, measuring marketing campaign effectiveness, analyzing audience insights, collecting precise geolocation data, and product development. Please note that your consent will be valid across all our subdomains. You can change or withdraw your consent at any time by clicking the “Consent Preferences” button at the bottom of your screen. We respect your choices and are committed to providing you with a transparent and secure browsing experience. The third-party vendors are processing data for the following purposes and special features: Store and/or access information on a device, personalized advertising and content, advertising and content measurement, audience research, and services development, precise geolocation data, and identification through device scanning.
Customize Consent Preferences
Customize your consent preferences for Cookie Categories and advertising tracking preferences for Purposes & Features and Vendors below. You can give granular consent for each . Most vendors require explicit consent for personal data processing, while some rely on legitimate interest. However, you have the right to object to their use of legitimate interest.
Cookie Categories
Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Cookie
wt_consent
Duration
1 year
Description
Used for remembering users’ consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site.
Cookie
wpEmojiSettingsSupports
Duration
session
Description
WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.
Cookie
_wpfuuid
Duration
1 year 1 month 4 days
Description
This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment addon.
Cookie
rc::a
Duration
never
Description
This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
Cookie
rc::c
Duration
session
Description
This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
Cookie
euconsent
Duration
1 year
Description
CookieYes sets this cookie to store data when IAB TCF is enabled.
Cookie
__gads
Duration
1 year 24 days
Description
The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
Cookie
ts
Duration
1 year
Description
PayPal sets this cookie to mitigate risks and ensure transaction integrity.
Cookie
gdpr
Duration
1 month
Description
Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
No cookies to display.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Cookie
_ga
Duration
1 year 1 month 4 days
Description
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
Cookie
_ga_*
Duration
1 year 1 month 4 days
Description
Google Analytics sets this cookie to store and count page views.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
INGRESSCOOKIE
Duration
session
Description
This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Cookie
test_cookie
Duration
15 minutes
Description
doubleclick.net sets this cookie to determine if the user's browser supports cookies.
Cookie
__gpi
Duration
1 year 24 days
Description
Google Ads Service uses this cookie to collect information about from multiple websites for retargeting ads.
Cookie
IDE
Duration
1 year 24 days
Description
Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
Cookie
mc
Duration
session
Description
Quantserve sets the mc cookie to track user behaviour on the website anonymously.
Cookie
sp
Duration
session
Description
This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
Cookie
tuuid
Duration
1 year
Description
The tuuid cookie, set by BidSwitch, stores an unique ID to determine what adverts the users have seen if they have visited any of the advertiser's websites. The information is used to decide when and how often users will see a certain banner.
Cookie
c
Duration
1 year
Description
Rubicon Project sets this cookie to control the synchronization of user identification and the exchange of user data between various ad services.
Cookie
tuuid_lu
Duration
1 year
Description
This cookie, set by BidSwitch, stores a unique ID to determine what adverts the users have seen while visiting an advertiser's website. This information is then used to understand when and how often users will see a certain banner.
Cookie
google_push
Duration
5 minutes
Description
BidSwitch sets the google_push cookie as a user identifier to allow multiple advertisers to share user profile identities when a web page is loaded.
Cookie
zuuid
Duration
1 year
Description
This cookie contains an anonymous numerical identifier to identify the user in our system.
Cookie
zuuid_lu
Duration
1 year
Description
This cookie contains a numerical timestamp to store the last time the user was updated in the system.
Cookie
A3
Duration
1 year
Description
Yahoo set this cookie for targeted advertising.
Cookie
pb_rtb_ev
Duration
1 year
Description
The pb_rtb_ev cookie is used by ContextWeb, to register IP and anonymised user data, in order to optimize ad display based on the user's movement on websites that use the same ad network.
Cookie
V
Duration
1 year
Description
Set by Contextweb to keep track of all visitors and those who run automated marketing campaigns.
Cookie
DSID
Duration
1 hour
Description
This cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID.
Other cookies are those that are being identified and have not been classified into any category as yet.
Cookie
__eoi
Duration
6 months
Description
Description is currently not available.
Cookie
TESTCOOKIESENABLED
Duration
1 minute
Description
Description is currently not available.
Cookie
zuuid_k
Duration
1 year
Description
Description is currently not available.
Cookie
zuuid_k_lu
Duration
1 year
Description
Description is currently not available.
Cookie
g
Duration
1 year
Description
Description is currently not available.
Cookie
VP
Duration
1 year
Description
Description is currently not available.
Cookie
pb_rtb_ev_part
Duration
1 year
Description
Description is currently not available.
Cookie
__mguid_
Duration
session
Description
Description is currently not available.
Purposes & Features
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
700
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
890
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
523
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
521
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
231
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
205
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
1018
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
485
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
611
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
754
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
176
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
531
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
533
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
354
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
380
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
339
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
505
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
259
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
The word ‘small’ is frequently used in English, yet there are many other different words you can use instead to be more specific and make your writing more interesting.
Many synonyms for ‘small’ describe how the size of something – try some of the words below:
little
“We’re organizing a little party for Granny,” Mum announced.
microscopic
A microscopic amount of blood was found on her jacket.
miniature
There is also a miniature railway which you can ride on.
minuscule
He gave a minuscule shake of his head.
minute
He asked for minute details of what had happened.
teeny weeny(informal)
There was a teeny weeny spider in the corner of the room.
tiny
From the top of the hill, the cars looked tiny.
Other synonyms of ‘small’ talk about the amount of something, like these below:
meagre
Copperfield struggled to live on his meagre allowance.
negligible
In the desert, the annual rainfall is negligible.
paltry
“Sir, that is a paltry sum of money!” Mr Bumble snorted.
poor
The wages for a waitress are very poor.
And there are some synonyms that are used for the importance of something, for example:
insignificant
“It’s too insignificant an issue to argue about,” said my friend.
petty
“Don’t worry me with petty matters,” she said, dismissively.
trifling
To a millionaire, a thousand pounds is a trifling sum.
unimportant
Tabloids often put seemingly unimportant stories on the front cover.
All opinions expressed on this blog are those of the individual writers, and do not necessarily reflect the opinions or policies of Collins, or its parent company, HarperCollins.
VERBS A verb tells us about an action or a state of being. Ordinary verbs are called main verbs. For example: come, go, think, want, escape, believe. A main verb is sometimes called a ‘doing word’. A special group of verbs are called auxiliary verbs. These can be put together with main verbs to… Read More
In order to talk confidently about your plans in English, it’s useful to know some essential phrases that relate to months and dates.
The months of the year in English are:
January, February, March, April, May, June, July, August, September, October, November, December. Read More
The present tense of a regular verb is the same as the base form of the verb, except that an -s is added to the verb when it has a noun or he, she, or it as a subject. This form is called the 3rd person singular form. I live in the country. He likes his job. The window looks… Read More